News
Issue 38
Come and join us at the inagrual B2B Influencer Marketing Summit on Wednesday, Sept 8th.
We trust the opinions of others more than we do traditional advertising, so why has influencer marketing been so successful of late, why because it WORKS. Some studies have shown an 11x greater ROI than other forms of media. Finding the right influential person with high engagement and a niche audience could be exactly what your brand needs. Who are the leaders in your industry, how could you work with them?
Could it be inviting them to an industry event, could it be collaborating on a research or training project, could it be encouraging them to do a podcast with you? Could it be guest blogging? Could it be a new product review? It could be many of these things and a whole lot more which is why the b2b Influencer marketing summit is unique.
If you are in the b2b space in any way, this is an absolute must for you to attend. Held online on the 8th of September, there is so much content to choose from Not only will you find the content inspiring and thought-provoking but also you will be able to join our networking session and also reach out to the partners too.
Event
The B2B Influencer Marketing Summit.
The inaugural B2B Influencer marketing summit is an event solely focused on the rapidly growing area of influencer marketing with the B2b marketplace
The conference will hear from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought leadership campaigns. Collaboration is one word synonymous with Influencer marketing because that is what it is. B2b Influencers come from all different disciplines, technical experts, authors, speakers, business leaders, academics, brand ambassadors and so much more
Traditional advertising has waned in effectiveness as we become overwhelmed with content. Relevance and personalisation have never been more important. People connect more with thought leaders and influencers that speak with authority and authenticity
Join Onalytica’s CEO Tim Williams and his panel of B2B marketers that are running successful B2B influencer marketing programs that are driving real business results. You will learn:
What business outcomes you can drive through influencer marketing What are the biggest challenges and how can you overcome them How you can get started with your influencer program How you can get internal buy-in and sign off Plus much, much more…
Johannes Drooghaag, CEO, Spearhead Management & Rob May, Cybersecurity Expert in conversation. "What do cybersecurity and efficient B2B Influencer Marketing have in common?"
Gordon Glenister & Luke Brynley-Jones – How brands and individuals can harness social media to leverage influence. Gordon talks about how he has developed his own thought leadership persona in the influencer marketing and membership sectors through collaboration and engaging content and Luke shares insights from some of the most successful brand collaborations.
Panel Debate – The Future of B2B Influencer Marketing With Andrew Canter, Global CEO BCMA, Alexandra Galviz (Authentic Alex) and Sarah Gratton, Founding Partner, The Influencers & Jeanette Okwu, Founder & CEO of beyondinfluence.
Hosted Session on "How to create multiple revenue streams as an Influencer." Room 1 is hosted by Warren Knight & Warren Cass.
Hosted Session on "Scaling Influence inside B2B networks" Room 2 is hosted by Robbie Vann-Adibé, CEO Inpulsus & Andries Smit, Founder & CEO, Upside Saving.
Hosted Session on “Influencer Marketing & The Law” Room 3 is hosted by Jason Freeman, Director, Consumer Law, Competition and Markets Authority.